A native New Yorker, Farissa relocated to Chicago in 2007 and founded RLM Media in 2008. RLM Media is a boutique advertising agency that specializes in media planning and buying and is headquartered in Chicago, IL. RLM additionally uniquely services and works closely with other advertising agencies that do not have media buying capabilities in-house by working as an extension of their client agency teams in order to bring the advertiser’s message to market in an efficient and total market approach. Farissa has grown RLM Media to gross billings of over $12 million in 8 years by providing excellent customer service, complete solutions, and a team approach for her clients. One of the agencies she, and the entire RLM Media team, is proud to work with is Converge Media. The RLM team has been an important part of the organization and management of the City of Chicago’s Digital Network by working very closely with the leadership of Converge Media on campaign development, creative trafficking and digital document storage. Through Farissa's leadership, RLM Media has developed strong relationships with their clients, which has positioned the company for great growth and expansion in the upcoming years.

Additionally, Farissa founded WhatRUWearing in 2012. WRUW is a digital fashion forum that currently is made up of an online magazine, podcast and an iTunes app all geared towards young style, fashion and beauty lovers. WhatRUWearing is content driven and over the next year, will become an even larger player in the original content game with its target demographic being women 18-34.

Before Farissa was in business for herself, she worked in advertising sales. Farissa began her career in local radio sales at Cox Radio in Richmond, Virginia for the Classic Rock radio station WKLR-FM where she was able to learn the foundation of some of the same skills she uses today in her own companies. From there, Farissa went on to do national radio sales for Interep in New York and Chicago which, at the time, represented over 2000 radio stations across the country. Farissa lives in Chicago’s Lake View neighborhood with her husband and two daughters. Farissa received her B.A. in Communications from Christopher Newport University in Newport News, VA in 2003.