Running a U.S. city is not easy. Finding new revenue streams is even tougher. We can help.
Since 2011, Converge Media has been focused on rolling out innovative marketing programs that help cities and municipalities generate new revenue streams by leveraging existing assets in new and creative ways. As Program Managers for the City of Chicago's Municipal Marketing initiatives, we have worked closely with key City departments and assisted with a variety of projects.
Chicago has embraced Municipal Marketing for more than a decade and is now a leader in several areas including:
- City Digital Network
- Street Furniture/Bus Shelters
- Transportation
- Bike Share
- Solar Recycling Kiosks
The success of our Municipal Marketing program is directly related to understanding the City’s current assets, identify potential revenue generating ideas, analyzing the revenue potential, and helping navigate the selection of a private partner in addition to tackling any roadblocks along the way.
We can do this for your municipality. We know how to navigate the often complex terrain.
- Park Districts
- Public Transit
- Streets and Sanitation
- Water Management
- Transportation
- Fleet & Facility Management
- Vacant City Land
- Other Land and Facilities
Conduct an extensive needs analysis with municipal officials to determine the most viable revenue generating approaches
Conduct field research to determine the best locations and concepts for maximum revenue generation
Develop a Municipal Marketing strategic plan focused on new revenue streams for the city and state
Coordinate the RFP process and evaluate potential partners
Assist and coordinate the regulatory and permitting logistics with various departments
Assist with determining the best financial structure for Public Private Partnerships
Oversee the implementation of all approved programs
Oversee the sales and marketing of all approved programs
When City of Chicago decided to explore municipal marketing, it was essential that we retain a consultant with a broad range of marketing expertise to guide the process. We are pleased to have selected Converge Media in 2012 to serve in that role. Importantly, Converge has the breadth of experience to continually adapt as our own understanding of municipal marketing grows and our needs change. Initially, they helped prioritize marketing ideas and assure process integrity.
Once we launched the Chicago Digital Network, a 60 sign-face network of digital signs located along the City’s expressways, Converge’s role expanded to include developing, scheduling and tracking public messaging for millions of PSA’s. Converge is highly service-oriented, creative, adaptable, and enjoyable to work with.
For the past 3+ years, we have had quarterly RFQ’s to make sure that we saw the best ideas, services and people. Converge was selected from that process. To date, we have not identified other vendors with the same skill set in municipal marketing consulting that Converge has brought to our City.
